Naming Zenia Omaha
Choosing the right name for a venue is a crucial step in establishing its identity and attracting
the right audience. A well-crafted name can capture the essence of the venue, reflect its purpose, and
leave a lasting impression on visitors. Only one week into the job, that is what landed on my plate to
help with. It was one of the most fun yet crazy meetings I have ever been apart of.
Identify the Purpose and Brand
To start the meeting, we discussed what the purpose of this venue was. Determine how
we want to present ourselves when people hear or see the name. Understanding the primary
function of the venue will provide a solid foundation for the naming process, allowing you to
choose a name that aligns with its purpose.
Considering the values, atmosphere, and target audience of the venue, we wanted to
create a brand that would stay relevant through the times. We wanted classic yet modern and
fun without looking like we were serious. When you walk into Zenia Omaha, you should feel like
the center of attention and at home.
Brainstorm Keywords
Brainstorming words is an understatement when it came to the meeting, I was a
part of. We sat down and thought about words associated with the theme, history, and
specific features of the venue. From there we expanded the names and sparked new
ideas and connections, leading to fresh and imaginative name possibilities. Sometimes
you have to consider combining words, which we discussed and that is when Zenia
Omaha came to light.
Check Availability
Before finalizing a name, it was crucial to conduct thorough checks for its
availability. Perform online searches, domain name checks, and trademark searches to
ensure that the name is not already in use or protected by another business. Having a
unique name is essential for building a distinct identity and avoiding legal complications.
Test and Gather Feedback
Once we had our top two names picked, we presented them in front of a group of eight
to get feedback and thoughts. We considered their perspectives to refine the options and
ensure that the name resonates with the target audience. Key notes we took away from the
meeting were that the chosen name is memorable, easy to pronounce, and has a positive
connotation. This final step solidifies the identity of your venue.
The Meaning Behind
“Zenia” is a play on the word Xenia (X-a-knee-ah) which is a word that spans
through many languages and cultures for hospitality. When we built Zenia Omaha our goal was
to provide the most hospitable space in Omaha and be part of that “Midwest Nice” Nebraska
gets categorized as. A place where people could connect on a higher level and feel like they
were “home”. The Greek culture has an unspoken cultural law that expresses generosity and
courtesy to strangers. We look forward to greeting all and turning them into friends of Zenia.
Hence the “I” in the name being put in Gold, we want our clients and friends to know that it is all
about them when they come in. Our guests are more than “customers” they are friends.
The Process was a long one but it was a rewarding one. Once we finalized the name, we have now take
the necessary steps to register it with the appropriate authorities to secure legal protection. Consider
trademarking the name to safeguard it from unauthorized. Reach out to us today!